Educational goals

The aim of this study program is to prepare students primarily for scientific and research academic activities. Due to its application to the field of tourism, its second objective is to educate graduates as experts in the extensive field of tourism, through the application of new research and development methods and tools for increasing the efficiency and effectiveness of e.g., administrative processes in relation to their integration in complex business systems, especially in service and hospitality companies. The aim is also to develop and intensively strengthen the ability to make independent decisions on the basis of critical evaluation of documents and critical discussion using professional reasoning to develop and strengthen professional language competencies, especially in English. Of course, there is the application of mathematical and statistical methods for solving research problems and their application. Emphasis is placed on the ability to independently solve a research task, the high-quality preparation of presentations and the publication of given outputs.

Connection to other degree programmes

The study program completes the structure of the existing BSP Economics and Management, SME Business Economics and Entrepreneurship? special Business in tourism services? by the third level of DSP with a clear profile for tourism.

Graduate profile

The graduate of the doctoral study program in Tourism Economics has key knowledge in the field of selected economic and managerial subjects corresponding to the current state of knowledge. At the same time, he/she has knowledge of the global developments in the field of tourism and the hotel industry, can identify key development trends in these areas and, at the same time, set the required areas of scientific research activities that meet the requirements of the market (especially service companies) in addition to being applicable in the specific conditions of the industry. The graduate has skills oriented to planning, decision-making, and optimization processes and is able to use the above skills to understand and develop concepts and selected scientific methods in the travel and tourism market. Such knowledge and skills enable him/her to develop systemic disciplines and solve scientific research questions and related scientific problems. With regard to the type of the study program, the student is able to identify, classify and interpret economic data, including their explicit and implicit assumptions, using key concepts of linear programming, mathematical-statistical analysis and probabilistic methods, quantitative and qualitative data analysis, and is able to use current information technology and software support for organizational and analytical work. The graduate is eligible to work as a researcher in academia and in other institutions dealing with science, research, development and innovation, in basic or applied, or in senior management positions in companies in the tourism industry, both in the public and private sectors.

Expected career prospects

The main goal of the study program is a high level of employability of graduates in the labor market, with particular employment as research and development workers in organizations engaged in research in the field of social and economic sciences with an emphasis on the hotel industry. These are primarily public or private research and academic institutions and public organizations such as regions or local destination management headquarters. However, considering the focus of the program, graduates will also find employment in the sphere of private organizations offering services in tourism. The main objective is to gradually acquire the latest trends in the areas that are taught so that the subsequent employability of graduates in the labor market will benefit the sector. New elements from corporate practice are marked by digital transformation, but also, and above all, scientific research skills should be brought to the field of tourism or hotel management at a level of high excellence.